Daytona Configurator

Daytona Configurator

$319.99
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Daytona Configurator

Daytona Configurator

$319.99
  • Military Grade — Sapphire Crystal + 904L Steel
  • Authentic Seiko Movement — genuine Japanese automatic, no battery required
  • International Warranty — 6-Month International Warranty on All Watches
Create a timepiece that's entirely your own. Our Daytona Configurator lets you build a custom chronograph from the ground up.
Features:
  • Build it your way — fully customizable to your taste
  • Classic 39mm size — perfectly proportioned to suit any wrist
  • Authentic Seiko VK63 movement — meca-quartz chronograph with precise quartz timekeeping and a smooth, snap-back reset
Crafted for everyday wear and built to last. Start designing yours today.

As seen in

MERIDIAN
VANGUARD
HERITAGE
SUMMIT
NORTHGATE
MERIDIAN
VANGUARD
HERITAGE
SUMMIT
NORTHGATE
MERIDIAN
VANGUARD
HERITAGE
SUMMIT
NORTHGATE

THE PROCESS

CRAFTING YOUR CUSTOM

We meticulously hand-assemble every single watch, combining high-quality components with your exact design choices to create a timepiece that is completely unique to you.

01

FULLY PERSONALIZED DESIGN

02

PREMIUM MATERIALS

03

HAND-ASSEMBLED PRECISION

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  • 5 stars: 15 (94%)
  • 4 stars: 1 (6%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
D
Daniel Brown

Amazing watch, I know it uses a mechaqueartz movement but still suprised by how lightweight it is while not feeling cheap. I personally find it a lot more comfortable than by Tudor BB.

C
Corey Vandermeer
39mm is the right call

Glad they went with 39mm. It fits great and surprisingly comfortable for a metal band.

A
Adrian Corliss
Good size for a smaller wrist too

I'm right around 6.75 inches and it doesn't overhang at all. If you're between sizes I'd say this wears true to the description.

L
Landon Reyes
Designed the exact watch I wanted

Got the panda dial with a blue bezel, which is exactly what I've been hunting for and never found in a price range I liked. Built it in about twenty minutes and it showed up looking great.

B
Bryce Kaminski
Packaging was great

Came in a proper box with a cushion and a card. Packaging was great for the cost of the watch.

M
Malik Osborne
Second one from here

Bought a Royal Oak from these guys first and came back for this. Same level of build quality.

S
Simon Achterberg
Would recommend to anyone

Easy site to use, product turned out great, no issues with the order. Not much else you can ask for.

T
Thaddeus Moore
Bracelet is comfortable

Sized it down four links and it sits well. Will definitely get another one soon.

G
Grayson Petrov
Sub dials are sharply printed

Up close the sub dial rings and markers are clean with no bleeding or misalignment. That's where cheaper chronographs usually fall apart so I checked first thing.

S
Sam Ortega
Fun to configure

I spent way too long playing with combinations before ordering, which honestly was part of the enjoyment. Being able to see it update as you go makes a big difference.

B
Brennan Foss
Chronograph feel is legit

The pushers have a proper click to them and the reset snaps back instantly. That was the thing I was most worried about with a chrono at this price and it's actually satisfying to use.

R
Roman Kessler
Looks far more expensive

10/10

D
Dominic Pilar
Great watch, minor wait

Very happy with how it turned out. Took a bit to arrive since it's made to order. Communication could have been slightly better during that window but the end result was worth it.

D
Darius Feldkamp
Accurate and low maintenance

Gave these watches as a gift for my groomsmen and added a custom logo and they all loved it. 10/10

J
Jonah Kirkland
Solid daily driver

Wearing it to the office most days now. Takes bumps fine, hasn't picked up any noticeable scratches, still looks new after a few months.

I
Ike Brannigan
Compliments every week

Wore it to a client lunch and my client stopped mid sentence to ask about it. Told him I built it myself online and he was floored. Great little icebreaker.